
The Newsie-letter

Hey, it’s Dalton from The Newsie-letter.
NGL, this might be the highest-leverage thing you read all month.
Most big DTC brands make 40% or more of their revenue from email.
But every dollar of that depends on one thing: people actually signing up.
If people stopped signing up, all of the flows, campaigns, and strategy would be a complete waste, and revenue would drop dramatically over night.
This is exactly why your Pop-Up Form is the most important part of your email marketing setup.
Think about this: your Pop-Up is the front door to your entire store, and most brands are just setting up the default and letting it convert at 2%, when just paying a LITTLE attention to it would transform their business.
Example: We just onboarded a brand and rebuilt their pop-up within two days of signing.
First try, no testing:
Mobile conversion went from 1% to 10%
Desktop conversion went from 2% to 15%
4x list growth and 4x welcome flow revenue
Over $45,000 generated in the first month, and there are no signs of it slowing down
That is the front door working the way it should.
Anyway, we just put the entire playbook live.
A full video tutorial plus a written guide walking through the exact strategy and tactics we use to generate hundreds of thousands of dollars for our clients: the three pop-up types worth building, the optimizations most brands don’t even think of, the offers that beat a flat discount 8 days a week, and the targeting settings that actually convert.
Ecommerce Pop-Up Form Mastery
An in-depth guide to build out the most important piece of your email marketing strategy. Added $45k/month to one client for about 20 minutes of work.
The Video Guide (26 minutes)
The Doc (29 pages)
Build this right and it keeps growing your list and your revenue for a long, long time.
Reply to this email if you have any questions or ideas for content we should cover in a future newsletter.
Best wishes,
Dalton Davis
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